Brand Kits

Style Guides

The Brand Style Guide is a comprehensive document outlining the guidelines for using our logos, brand colours, typography, and other visual elements. It ensures consistency in how our brand is presented, maintaining the integrity and professional image of TRU DeFi and its associated products. The guide includes detailed instructions on logo usage, colour palettes, font styles, imagery, and the overall tone of the brand. It's an essential resource for anyone creating content associated with TRU DeFi

TRU DeFi Logo Specification

Introduction

The truDeFi logo symbolizes our commitment to innovation and trust within the decentralized finance (DeFi) industry. It encapsulates our values: Transparency, Responsibility, and Utility, each represented by the letters T, R, and U in the logo.

Logo Variations

There are two primary variations of the truDeFi logo:

Full Logo: Includes the truDeFi wordmark and the accompanying "DeFi" text.
Wordmark Only: Consists of the truDeFi wordmark without the "DeFi" text, for use in more compact spaces or when the DeFi context is implicit.

Colour Specifications

Primary Logo Colour: Orange, representing energy and innovation.
Secondary Logo Colour: Gray for the "DeFi" text, conveying sophistication and professionalism
Colour
HEX
RGB
#F35D23
243, 94, 35
#D2D2D2
210, 210, 210
Monochrome: In one-colour applications, use white on dark backgrounds or black on light backgrounds.

Clear Space and Minimum Size

Clear Space: Ensure clear space around the logo equal to the height of the 'T' in truDeFi.
Minimum Size: The logo's width should not be less than 1 inch for print or 100px for digital applications to maintain legibility.

Incorrect Usage

Colour Alterations: Do not change the logo colours outside of the specified palette.
Distortion: Avoid stretching, compressing, or otherwise distorting the logo.
Effects: Do not add drop shadows, gradients, or other effects to the logo.

Placement

The logo should be prominently placed and not overshadowed by other design elements. For digital platforms, the preferred placement is at the top left corner; print placement can vary based on layout.

Typography

The accompanying typeface for the truDeFi logo is Helvetica Neue, which should be used for any text that accompanies the logo, such as slogans or descriptions. if this is not possible then 'Open Sans' or 'Lato' can be an alternative choice.

Logo Symbolism

T for Transparency: Open and clear, the 'T' represents our transparent practices.
R for Responsibility: The 'R' is solid and grounded, symbolizing our commitment to ethical responsibility.
U for Utility: The 'U' emphasizes the practical and impactful solutions provided by truDeFi.

Legal and Trademark

The truDeFi logo is a pending registered trademark. When applicable the ™ symbol should accompany the logo in all uses.
Logo usage must be pre-approved by the truDeFi branding team to ensure compliance with branding standards.

Reproduction Files

High-resolution logo files are available in PNG and JPG formats for digital media through below asset download area below

P2X Logo Specification

Colour Specifications

Primary and secondary colour preferences:
Colour
HEX
RGB
#F35D23
243, 94, 35
#D2D2D2
210, 210, 210
Monochrome: In one-colour applications, use white on dark backgrounds or black on light backgrounds.

Clear Space and Minimum Size

Clear Space: Ensure clear space around the logo equal to the height of the 'P2' in the overall logo.
Minimum Size: The logo's width should not be less than 1 inch for print or 100px for digital applications to maintain legibility.

Incorrect Usage

Colour Alterations: Do not change the logo colours outside of the specified palette.
Distortion: Avoid stretching, compressing, or otherwise distorting the logo.
Effects: Do not add drop shadows, gradients, or other effects to the logo.

Placement

The logo should be prominently placed and not overshadowed by other design elements. For digital platforms, the preferred placement is at the top left corner; print placement can vary based on layout.

Typography

The accompanying typeface for the truDeFi logo is Helvetica Neue, which should be used for any text that accompanies the logo, such as slogans or descriptions. if this is not possible then 'Open Sans' or 'Lato' can be an alternative choice.

Legal and Trademark

The P2X logo is a pending registered trademark. When applicable the ™ symbol should accompany the logo in all uses.
Logo usage must be pre-approved by the truDeFi Branding/Markrting team to ensure compliance with branding standards.

Reproduction Files

High-resolution logo files are available in PNG and JPG formats for digital media through below asset download area below

Assets

This section provides a complete collection of official assets to maintain a consistent and accurate depiction of the TRU DeFi brand and its associated products.

These resources are crucial for the media, our partners, community members, and anyone looking to align with our visual identity. Our goal in providing these materials is to ensure consistency in our brand's portrayal across multiple platforms and forms of communication.

Last updated 1 year ago

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